Ello Cofounder Doesn't Think Facebook Is a Social Network

Ello, the independent, invitation-only and ad-free social network that went viral almost overnight, is often compared to Facebook. Indeed, the still-nascent social network has already gained a reputation as the "anti-Facebook." But Ello cofounder Paul Budnitz doesn't put much stock in those comparisons — in part because he thinks Facebook's users have become so commoditized that the platform stopped being a true social network long ago. "The advertisers are the customer and the user is the pro...